Visualizing future scenarios 

Client: Dela
Partner: Monnik
Type of work: Information and graphic design
Context
Dela is an insurance company which offers funeral insurance services. To prepare for possible disruptions, Dela asked future scenarios agency Monnik to:

• uncover emerging cultural and technological trends + societal changes
• translate these changes into future scenarios related to the funeral industry
• design business strategies for the future of funerals
Challenge
How might we show complex future scenarios in a simple, yet exciting way? 
My tasks
Create a visual which would inspire Dela to collaborate with Monnik in preparing for potential futures. 

Basically, to create an amazing pitch visual.

Design process

Analyzing information

First, I read, read again and re-read Monnik’s drafts in order to fully understand the content and context. 

Structuring information

Then, I structured all the information into a table. Although this approach provided a good structure for different types of content, it was too rigid (and boring) to explore.

Creating information

While looking for more organic way to show information, I came across a multiverse diagram which represents multiple timelines. 

This information design allows to create simple exploration paths and structure information well at the same time. 


With Monnik we mapped out all future scenarios and trends connections accurately.

Bringing everything together

The last challenge was to find balance between structure and playful exploration. To achieve this balance I used different line weights (provide information hierarchy), colors (indicate exploration paths) and horizontal sections (signify categories).

All together, these visual cues help viewers to understand high level story and nudge them to explore their future(s) in depth.

With Monnik we mapped out all future scenarios and trends connections accurately.

Learnings

When making design decisions, it was important to think from the client’s perspective. By understanding what goals should this visual accomplish, I was able to find a good balance between information overload and oversimplified design. 

Results

During a project pitch, this infographic was a central discussion point - it showcased amazing Monnik’s future scenarios work in a way that created excitement for the client.